Unsustainable luxury

        Previously, beauty brands used crystal-like double-wall design to represent luxury. In fact, this structure does not have functional purpose, only to achieve a good-looking appearance.


        What’s more, the outer shells are made of SAN or PMMA material, and the recycling symbol is 7, which means they are very difficult to recycle, and even impossible to recycle in some areas without advanced recycling system and facility. Apparently, these packaging are destined to landfill. Also, some brands consider to use plastic component with glued aluminum which is not recyclable either. We called them “unsustainable luxury”.


Ultra sustainability but too old school

In order to address the issue of plastic waste, certain brands are exploring the use of plain aluminum packaging as an alternative. While these packaging solutions are indeed environmentally sustainable, they come with a few drawbacks, including:

  • Very limited possibilities of custom design

  • Functionless use experience

  • Have to compromise sustainability aesthetics

Check Our Certificates


of Sustainable Beauty Packaging Solutions

A strong proof of reliable sustainable material quality, sourcing, and company commitment in the aspect of sustainability. These certifications are able to guarantee that sustainable packaging is made from an authentic sustainable material and sustainable manufacture. With this strong proof, you could build a believable sustainability brand image easily.


ISO 1400

is an internationally agreed standard that sets out the requirements for an environmental management system.It helps organizations improve their environmental performance through more efficient use of resources and reduction of waste, gaining a competitive advantage and the trust of stakeholders.


Global Recycled Standard (GRS)

is intended to meet the needs of companies looking to verify the recycled content of their products (both finished and intermediate) and to verify responsible social, environmental and chemical practices in their production. The objectives of the GRS are to defne requirements to ensure accurate content claims and good working conditions, and that harmful environmental and chemical impacts are minimized.

Ocean Cycle

is a social enterprise focused on preventing ocean plastic pollution and improving livelihoods in coastal communities through certification and direct social interventions.


Providing sustainability solutions for fully traceable and deforestation-free supply chains by:

  • Implementing social and ecological sustainability criteria

  • Monitoring deforestation-free supply chains

  • Avoiding conversion of biodiverse grassland

  • Calculating and reducing GHG emissions

  • Establishing traceability in global supply chains

Let's Talk

Are you seeking cosmetic packaging solutions that align with both your brand identity and sustainability goals?

If you're currently facing difficulties in finding the ideal packaging solution, look no further. Gidea Packaging provides a plethora of options to meet your specific needs, including the availability of private molds.

Take the first step towards finding the perfect packaging solution by requesting a complimentary consultation with one of our knowledgeable packaging experts.